JORJA SMITH REBRAND

Jorja Smith is a British pop singer, best known for her summertime hit single, "On My Mind".

She effortlessly combines fresh melodies, sultry vocals, and a vintage-inspired sense of fashion.

LEMONADE, SUMMERTIME, YOUTHFUL, BITTERSWEET, SULTRY

I chose to make the lyrics the focal point for the branding. Not only would this familiarize the public with her music, but also elevate her concert posters to pieces that could be hung in the home and her social media posts to content users would want to save and repost.

© 2020 by Anna Bearman

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